Date: March 21-22, 2023
Venue: Pullman King Power Bangkok

La-Z-Boy Asia successfully hosted its Dealer Conference, "The Unlimited Comfort, La-Z-Boy Asia Dealer’s Conference 2023," at the Pullman Bangkok King Power Hotel in Bangkok, Thailand from March 21-22, 2023. The two-day conference was met with great enthusiasm, attracting 55 partners from across Asia and Rest of World.

The opening day of the conference featured a diverse range of topics, such as business vision and mission, management, marketing strategy, products, and other essential aspects aimed at enhancing partners' businesses. Esteemed speakers, including the La-Z-Boy management team, shared their future vision during the event. The morning session culminated in a Partner Recognition ceremony, acknowledging La-Z-Boy's authorized partners.

In the afternoon, participants had the chance to explore La-Z-Boy's product offerings and gain in-depth knowledge about them. They also learned about innovative concepts for store decoration to elevate their businesses. The day concluded with a memorable partner party, showcasing entertainment from the renowned Thai Puppet show of Joe Louis Theatre.

On the second day, dealers participated in a factory tour to witness La-Z-Boy Thailand's manufacturing processes and learn about the latest techniques and technologies employed. The day wrapped up with a visit to a flagship gallery in Bangkok.

Mr. Ratharuj Manaswatcharapong, General Manager of La-Z-Boy Asia, expressed his delight at the conference's success, saying, "We had an incredible turnout, and the feedback from our dealers has been overwhelmingly positive. They are already looking forward to the next conference."

La-Z-Boy Asia's "Unlimited Comfort, La-Z-Boy Asia Dealer’s Conference 2023" proved to be a resounding success, providing dealers with invaluable insights, networking opportunities, and exposure to the newest products and innovations. 

La-Z-Boy Asia


https://www.youtube.com/watch?v=ze-qjHCurXc